{"id":87,"date":"2026-06-24T23:52:05","date_gmt":"2026-06-24T23:52:05","guid":{"rendered":"https:\/\/trademarktigers.com\/blog\/?p=87"},"modified":"2026-06-24T23:54:08","modified_gmt":"2026-06-24T23:54:08","slug":"what-is-the-trademark-symbol","status":"publish","type":"post","link":"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/","title":{"rendered":"What Is the Trademark Symbol? Understanding TM, R, and SM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The symbols you see next to brand names and logos carry specific legal meanings and have specific rules about when each can be used. Using the wrong symbol, or using any symbol incorrectly, can misrepresent your legal rights and in some cases create legal exposure. Understanding the difference between TM, the registered trademark symbol, and SM is one of the most basic pieces of trademark knowledge every business owner should have.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide explains what each trademark symbol means, when each is appropriate, and the legal implications of using them correctly or incorrectly.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#The_Three_Trademark_Symbols\" >The Three Trademark Symbols<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#What_Each_One_Means\" >What Each One Means<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#The_TM_Symbol_Claiming_Unregistered_Rights\" >The TM Symbol: Claiming Unregistered Rights<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#What_TM_Does_and_Does_Not_Mean\" >What TM Does and Does Not Mean<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#A_Public_Notice_of_Intent\" >A Public Notice of Intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#What_Using_TM_Accomplishes\" >What Using TM Accomplishes<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#The_SM_Symbol_Service_Mark_Distinction\" >The SM Symbol: Service Mark Distinction<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#When_SM_Is_More_Appropriate_Than_TM\" >When SM Is More Appropriate Than TM<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#Services_vs_Goods\" >Services vs. Goods<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#The_Registered_Trademark_Symbol_The_Most_Significant_Rules\" >The Registered Trademark Symbol: The Most Significant Rules<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#When_the_Circle_R_Can_and_Cannot_Be_Used\" >When the Circle R Can and Cannot Be Used<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#Registration_Is_Required\" >Registration Is Required<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#The_USPTO_Registration_Requirement_in_Practice\" >The USPTO Registration Requirement in Practice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#International_Considerations\" >International Considerations<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#Where_to_Place_the_Trademark_Symbol\" >Where to Place the Trademark Symbol<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#Positioning_Rules\" >Positioning Rules<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#Correct_Placement\" >Correct Placement<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#What_Happens_if_You_Use_Symbols_Incorrectly\" >What Happens if You Use Symbols Incorrectly<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#The_Legal_and_Practical_Consequences\" >The Legal and Practical Consequences<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#Using_the_Registered_Symbol_Without_Registration\" >Using the Registered Symbol Without Registration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#Not_Using_Any_Symbol\" >Not Using Any Symbol<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#FAQs\" >FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#1_What_is_the_trademark_symbol_and_what_does_it_mean\" >1. What is the trademark symbol and what does it mean?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#2_Can_I_use_the_registered_trademark_symbol_before_my_mark_is_registered\" >2. Can I use the registered trademark symbol before my mark is registered?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#3_What_happens_if_I_use_the_registered_symbol_incorrectly\" >3. What happens if I use the registered symbol incorrectly?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#4_Do_I_need_to_register_a_trademark_to_use_TM\" >4. Do I need to register a trademark to use TM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/#5_Where_should_the_trademark_symbol_be_placed\" >5. Where should the trademark symbol be placed?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Three_Trademark_Symbols\"><\/span>The Three Trademark Symbols<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"473\" src=\"https:\/\/trademarktigers.com\/blog\/wp-content\/uploads\/2026\/06\/BLM-letter-blocks-representing-brand-name-initials-on-cardboard-background.jpeg\" alt=\"\" class=\"wp-image-90\" style=\"aspect-ratio:1.5222238739408354;width:800px;height:auto\" srcset=\"https:\/\/www.trademarktigers.com\/blog\/wp-content\/uploads\/2026\/06\/BLM-letter-blocks-representing-brand-name-initials-on-cardboard-background.jpeg 720w, https:\/\/www.trademarktigers.com\/blog\/wp-content\/uploads\/2026\/06\/BLM-letter-blocks-representing-brand-name-initials-on-cardboard-background-300x197.jpeg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Each_One_Means\"><\/span>What Each One Means<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Symbol<\/strong><\/td><td><strong>Name<\/strong><\/td><td><strong>When to Use It<\/strong><\/td><td><strong>Registration Required?<\/strong><\/td><\/tr><tr><td>TM<\/td><td>Trademark (unregistered)<\/td><td>When claiming trademark rights in a mark used with goods, even without federal registration<\/td><td>No<\/td><\/tr><tr><td>SM<\/td><td>Service Mark (unregistered)<\/td><td>When claiming trademark rights in a mark used specifically with services rather than goods<\/td><td>No<\/td><\/tr><tr><td>R (circle)<\/td><td>Registered Trademark<\/td><td>Only when the mark is formally registered with the USPTO or equivalent national trademark office<\/td><td>Yes, mandatory<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_TM_Symbol_Claiming_Unregistered_Rights\"><\/span>The TM Symbol: Claiming Unregistered Rights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_TM_Does_and_Does_Not_Mean\"><\/span>What TM Does and Does Not Mean<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Public_Notice_of_Intent\"><\/span>A Public Notice of Intent<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The TM symbol signals to the public and to other businesses that you consider this name, logo, or phrase to be your trademark and that you are claiming trademark rights in it. It does not require federal registration, does not require any government filing, and does not require payment of any fee. Any business can place TM next to a mark they are using as a brand identifier from the first day of commercial use. These rights are often based on <a href=\"https:\/\/trademarktigers.com\/blog\/common-law-trademark\/\"><strong>common law trademark protection<\/strong><\/a>, which arises through use rather than registration.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Using_TM_Accomplishes\"><\/span>What Using TM Accomplishes<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Signals your trademark claim publicly, putting others on notice that you consider the mark proprietary<\/li>\n\n\n\n<li>Documents that you were treating the mark as a trademark from the date of first use<\/li>\n\n\n\n<li>Provides some deterrent effect against others adopting confusingly similar marks<\/li>\n\n\n\n<li>Does not create federal registration rights or the legal presumptions that come with registration<\/li>\n\n\n\n<li>Can be used continuously throughout the trademark application process, before registration is granted<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_SM_Symbol_Service_Mark_Distinction\"><\/span>The SM Symbol: Service Mark Distinction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"715\" height=\"477\" src=\"https:\/\/trademarktigers.com\/blog\/wp-content\/uploads\/2026\/06\/Trademark-symbol-and-branding-concept-with-ampersand-sign-and-glass-bottle.jpeg\" alt=\"\" class=\"wp-image-92\" style=\"width:800px;height:auto\" srcset=\"https:\/\/www.trademarktigers.com\/blog\/wp-content\/uploads\/2026\/06\/Trademark-symbol-and-branding-concept-with-ampersand-sign-and-glass-bottle.jpeg 715w, https:\/\/www.trademarktigers.com\/blog\/wp-content\/uploads\/2026\/06\/Trademark-symbol-and-branding-concept-with-ampersand-sign-and-glass-bottle-300x200.jpeg 300w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_SM_Is_More_Appropriate_Than_TM\"><\/span>When SM Is More Appropriate Than TM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Services_vs_Goods\"><\/span>Services vs. Goods<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The SM symbol is technically the correct unregistered mark symbol for service businesses, while TM is technically correct for businesses selling physical goods. In practice, TM has become universally used for both goods and services, and using TM for a service business is not considered incorrect. SM is primarily used by businesses that want to be precise about the nature of their mark, in legal and formal contexts, or in fields where the services\/goods distinction matters more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Registered_Trademark_Symbol_The_Most_Significant_Rules\"><\/span>The Registered Trademark Symbol: The Most Significant Rules<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_the_Circle_R_Can_and_Cannot_Be_Used\"><\/span>When the Circle R Can and Cannot Be Used<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Registration_Is_Required\"><\/span>Registration Is Required<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The registered trademark symbol may only be used with a mark that has been formally registered with the USPTO (or an equivalent national trademark office in other countries). This is not just a convention. In the US, using the registered symbol with an unregistered mark is considered a fraudulent representation that can affect your ability to enforce the mark and, in some circumstances, can constitute false advertising or unfair business practices under applicable law.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_USPTO_Registration_Requirement_in_Practice\"><\/span>The USPTO Registration Requirement in Practice<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Federal trademark registration takes typically eight to twelve months from application to registration. Businesses considering registration should also understand the overall <a href=\"https:\/\/trademarktigers.com\/blog\/trademark-cost-2026\/\"><strong>trademark cost in 2026<\/strong><\/a> before beginning the process. During this entire period, even with an application pending and approved, you cannot use the registered symbol. You must continue using TM until the USPTO formally grants the registration and issues the registration certificate. The registered symbol becomes appropriate the day the certificate is issued.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"International_Considerations\"><\/span>International Considerations<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The registered trademark symbol only applies in countries where the mark is actually registered. A mark registered in the US cannot use the registered symbol in countries where it has not been registered. International brands must maintain country-by-country awareness of where their marks are registered to use the registered symbol correctly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_to_Place_the_Trademark_Symbol\"><\/span>Where to Place the Trademark Symbol<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Positioning_Rules\"><\/span>Positioning Rules<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Correct_Placement\"><\/span>Correct Placement<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The symbol appears as a superscript to the upper right of the mark: Brand Name TM<\/li>\n\n\n\n<li>In some typographic contexts, the symbol is placed at the lower right: Brand Name TM<\/li>\n\n\n\n<li>The symbol applies to the mark itself, not the product name or description that follows it<\/li>\n\n\n\n<li>In running text, the symbol typically appears on the first prominent use of the mark rather than every instance<\/li>\n\n\n\n<li>On product packaging, the symbol should appear near the mark in the label design<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Happens_if_You_Use_Symbols_Incorrectly\"><\/span>What Happens if You Use Symbols Incorrectly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"560\" height=\"609\" src=\"https:\/\/trademarktigers.com\/blog\/wp-content\/uploads\/2026\/06\/Man-holding-Tumblr-logo-sign-for-social-media-branding-concept-2.jpeg\" alt=\"\" class=\"wp-image-94\" style=\"width:800px;height:auto\" srcset=\"https:\/\/www.trademarktigers.com\/blog\/wp-content\/uploads\/2026\/06\/Man-holding-Tumblr-logo-sign-for-social-media-branding-concept-2.jpeg 560w, https:\/\/www.trademarktigers.com\/blog\/wp-content\/uploads\/2026\/06\/Man-holding-Tumblr-logo-sign-for-social-media-branding-concept-2-276x300.jpeg 276w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Legal_and_Practical_Consequences\"><\/span>The Legal and Practical Consequences<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_the_Registered_Symbol_Without_Registration\"><\/span>Using the Registered Symbol Without Registration<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Using the registered trademark symbol with a mark that has not been federally registered can create serious problems. Courts have held that fraudulent use of the registered symbol can affect the mark owner&#8217;s ability to collect damages in an infringement case, can be raised as a defense by an alleged infringer, and can in some circumstances expose the user to claims of fraud or unfair business practices.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Not_Using_Any_Symbol\"><\/span>Not Using Any Symbol<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Failing to use TM or the registered symbol does not eliminate your trademark rights<\/li>\n\n\n\n<li>But it does mean you are not providing public notice of your claim, which can weaken your position in disputes<\/li>\n\n\n\n<li>For registered marks, consistent use of the registered symbol is important for maximizing the legal benefits of registration<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Using trademark symbols correctly is a small but legally meaningful aspect of trademark management. TM and SM are available to any business claiming unregistered trademark rights at no cost and no registration requirement. The registered trademark symbol is only available after actual registration and using it prematurely creates legal risks that are entirely avoidable. Once registered, businesses should also plan for future <a href=\"https:\/\/trademarktigers.com\/blog\/how-much-does-trademark-renewal-cost\/\"><strong>trademark renewal costs<\/strong><\/a> to maintain their protection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trademark Tigers helps businesses understand and manage their trademark rights at every stage. If you have questions about trademark symbols or your broader trademark strategy, <strong><a href=\"https:\/\/trademarktigers.com\/contact-us\">reach out to us<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_What_is_the_trademark_symbol_and_what_does_it_mean\"><\/span>1. What is the trademark symbol and what does it mean?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are three trademark symbols: TM indicates an unregistered trademark claim for goods, SM indicates an unregistered service mark claim for services, and the circle-R indicates a federally registered trademark. Each has specific rules about when it can be used.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Can_I_use_the_registered_trademark_symbol_before_my_mark_is_registered\"><\/span>2. Can I use the registered trademark symbol before my mark is registered?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. The registered trademark symbol may only be used after the USPTO formally grants registration and issues a certificate. Using it while an application is pending, even if the application has been approved, is premature and potentially fraudulent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_What_happens_if_I_use_the_registered_symbol_incorrectly\"><\/span>3. What happens if I use the registered symbol incorrectly?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fraudulent use of the registered symbol with an unregistered mark can affect your ability to collect damages in an infringement case, can be raised as a defense by alleged infringers, and may expose you to claims of fraud or unfair business practices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Do_I_need_to_register_a_trademark_to_use_TM\"><\/span>4. Do I need to register a trademark to use TM?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. The TM symbol can be used by any business claiming trademark rights in a mark used with goods, without any registration, filing, or fee. It simply signals that you consider the mark to be your trademark.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Where_should_the_trademark_symbol_be_placed\"><\/span>5. Where should the trademark symbol be placed?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The symbol appears as a superscript to the upper right of the mark in most contexts. In running text, it typically appears on the first prominent use rather than every instance. On product packaging, it appears near the mark in the label design.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The symbols you see next to brand names and logos carry specific legal meanings and have specific rules about when each can be used. Using the wrong symbol, or using any symbol incorrectly, can misrepresent your legal rights and in some cases create legal exposure. Understanding the difference between TM, the registered trademark symbol, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":95,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-87","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademark-renewal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trademark Symbol Explained: TM, \u00ae &amp; SM<\/title>\n<meta name=\"description\" content=\"Learn the difference between TM, \u00ae, and SM trademark symbols, when to use them, and how they help protect your brand and trademark rights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trademark Symbol Explained: TM, \u00ae &amp; SM\" \/>\n<meta property=\"og:description\" content=\"Learn the difference between TM, \u00ae, and SM trademark symbols, when to use them, and how they help protect your brand and trademark rights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trademarktigers.com\/blog\/what-is-the-trademark-symbol\/\" \/>\n<meta property=\"og:site_name\" content=\"Trademark Tigers\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-24T23:52:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-24T23:54:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trademarktigers.com\/blog\/wp-content\/uploads\/2026\/06\/What-Is-the-Trademark-Symbol-Understanding-TM-R-and-SM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"352\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mary Heyward\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mary Heyward\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.trademarktigers.com\\\/blog\\\/what-is-the-trademark-symbol\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.trademarktigers.com\\\/blog\\\/what-is-the-trademark-symbol\\\/\"},\"author\":{\"name\":\"Mary Heyward\",\"@id\":\"https:\\\/\\\/www.trademarktigers.com\\\/blog\\\/#\\\/schema\\\/person\\\/832353dfa2f391654c2ca4f8cdfb54b7\"},\"headline\":\"What Is the Trademark Symbol? 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